The Pitch Belongs to Everyone

Common Pitch exists to celebrate the growth of women’s soccer and support the communities building the future of the game.

Our Starting XI

At the core of our mission is the Starting XI — our commitment to give back to the game.

We donate at least 11% of profits from every collection to organizations that support women’s and girls’ soccer. Inspired by the 11 players on the field, it’s our way of turning every piece into something that creates real impact.

Some collections will support a specific organization or cause, with donations made once the collection closes. Others — like our Base Collection — will support a range of organizations, with donations distributed on a quarterly basis.

Every piece you wear is part of that Starting XI.

Founder Story

Common Pitch started with a simple idea: women’s soccer deserves to be celebrated not just on game day, but in everyday life.

I have loved soccer from a young age. While I stopped playing after U-16, the game continued to shape my life through the memories, travel, and relationships it gave me. Even after my playing career ended, soccer remained something I cared deeply about.

My love for women’s soccer, in particular, grew after the USWNT’s early exit from the 2023 FIFA Women’s World Cup. I found myself wanting more — more games to watch, more teams to follow, and more ways to stay connected to the sport. That search led me to the NWSL, and now to Colorado’s own Denver Summit and their inaugural season.

As the game has grown, so has the community around it — fans, players, families, and supporters who believe in where women’s soccer is going. I started Common Pitch because I wanted to build something that could contribute to that growth in a tangible way.

Common Pitch is a small, independent brand based in Colorado. Our goal is to create thoughtful merchandise that captures important moments in women’s soccer and to give a portion of the proceeds back to organizations helping the game grow at the grassroots level.

I started Common Pitch because I believe fans can play a real role in growing the game.

Our Values

Community

Women’s soccer is growing because people show up - for teams, for players, and for each other. We believe the community around the game is just as important as the game itself.

Growth

We are living in a historic period for women’s sports. We want to document it, celebrate it, and contribute to it.

Access

Not every girl who wants to play has the same opportunities. Supporting programs that expand access to soccer is a core part of our mission.

Integrity

We are committed to being transparent about where donations go and how this business operates.

Community Vision

Our long-term goal is for Common Pitch to become more than a merch brand. We want it to become a platform that supports and highlights the growth of women’s soccer at every level - from youth programs to the professional game.

As the brand grows, we plan to increase donations, collaborate with organizations and teams, and create collections that directly support initiatives working to expand opportunities in the sport.

We believe women’s soccer is not just growing - it’s changing the landscape of sports. And we want Common Pitch to be a small part of that story.